The Yang Sing, one of Manchester’s longest-established and best-known Chinese Cantonese restaurants, has appointed Havas PR UK as its PR agency to support their 40th anniversary year.
As part of the brief, Havas has been tasked with helping make 2017 a year of celebration for the Yang Sing on Princess Street, and the agency will be creating a number of events to commemorate 40 successful years of business.
Havas PR UK’s managing director, Brian Beech, commented; “Since opening in 1977, the Yang Sing has become a favourite for Mancunians and visitors to the city centre of Manchester.
“Over the past four decades, Harry Yeung and his team have continuously offered delicious re-interpretations on Cantonese classics, attracting diners such as Sir Alex Ferguson, David Cameron, and visitors from around the globe.
“The Yang Sing means something special to many Manchester restaurant goers, including myself, and so it’s a pleasure to be working with the Yeung family and team at Yang Sing this year, on what is going to be a very special and exciting commemorative celebration.”
Bonnie Yeung, daughter of Executive Chef at Yang Sing, Harry Yeung MBE, said: “We are aiming to make 2017 a year of both celebrating our past and looking to the future.
“Across four decades we have seen grandparents on first dates, the birth of their children, their marriages, and then the birth of their children. It is very heartening to see several generations of the same family walk through the door.
“We have a shared history and heritage which is something really special; something that money cannot buy. We’re therefore really excited to be working with Havas on a series of celebratory events across the year.”