Burns Night is one of the biggest events of the year for Scots, with families and friends gathered round to have a good time and celebrate the renowned poet Robbie Burns.
Food, drink and laughter are all in abundance on January 25th and with the event becoming more and more popular, sales of the national food dish have soared at Asda.
Data revealed that more than 50 tons of haggis were sold by Asda’s 61 Scottish stores in 2016 and as sales have increased nearly 20% year-on-year, 2017’s event was expected to be bigger and better than ever before.
Using the data, we at Havas were able to pinpoint which stores were the best for selling the dish, with some surprising entries. Although stores in the capital took the top spot, the West Lothian town of Livingston came in at number two – beating the likes of Glasgow and Aberdeen.
We also organised live bagpipers at Asda Edinburgh and Chesser along with a traditional Address to a Haggis recital.
With the country gripped in Burns fever, our stories achieved 26 pieces of coverage in the likes of The Daily Express, The Sun, The Herald, Daily Record and many more titles.