The ESFA Danone Nations Cup is the world’s biggest football tournament for 10-12 year olds. 32 countries participate each year, making the dreams of some 2.5 million boys and girls come true through a unique and unforgettable sporting experience.
The tournament aims to bring Danone’s health mission to life by encouraging kids to have an active lifestyle and follow in the footsteps of great sportsmen, such as the tournament’s global ambassador: Zinedine Zidane.
Havas PR’s role is to strategically communicate Danone’s values and initiatives in all stages of the English leg of the Cup.
In 2015/2016 Havas PR generated over 138 pieces of coverage across a wide range of outlets including BBC Radio and ITV News